The W3C says, “Cool URLs don’t change.” Avoid like the plague, changing the page names on your site or you’ll lose their page rank along with it. If you do have to change the page name, set up a 301 redirect to point to the new location. But really, just don’t do it! Make sure [...]
You can easily increase the number of links to your blog by including an option for readers to post content from your blog onto their own blogs or social media profile. This increases your relevancy in site rankings and also has the potential to generate a great deal of traffic. Use Google Adwords; this tool [...]
Try to rank for what are called long tail keywords instead of simple one or two word keyword phrases. You will have an easier time rising to the top of the search engine listings and for the most part people search for phrases instead of single words anyway, so your results will naturally be higher. [...]
When designing your website, it is a good idea not to stray too far from popular conventions. For example, most users expect that when they click on the website logo at the top of a webpage, they will be taken to the home page of the website. If your website behaves differently, it can confuse [...]
To help your website visitors find their way home on your site, always include a link to your homepage on each page of your site. Having a home page link that is visible allows your reader to easily make their way back to starting point. If you do not have a home page link then [...]
Keep your front page as simple as possible. People shopping around will immediately decide whether they will use your site or not, simply by how your front page looks. Be descriptive about what your business does, and your unique offerings, but keep everything else to a minimum to avoid distraction. Before you publish any web [...]
Design informative error pages. Many times someone will click onto a broken link, or a link that has been moved, and receive a generic error page that confuses them. Design your error pages so that you give a visitor a reason they may have gotten that error, along with a link to your home page [...]
Insert your keyword into any summaries you give when providing backlinks. Use the most compelling phrases and don’t forget a call to action in those summaries, but it’s crucial to include your keyword. Not just for the reader, but for the search engines, who are continuously searching for clues about relevant content. Do not make [...]
If you want people to find your pages on the Web, then it is absolutely vital that you optimize your pages for search engines. In 2008, Google revealed it was indexing approximately one trillion unique URLs. With this amount of competition for viewers, the chance that people will choose to view your page over others [...]
Find someone else that is in the same industry as you and trade links. Offer to place their links on the back page of your newsletter as long as they are willing to do the same for you. This should bring more traffic to both websites with no investment or risk involved. If you do [...]
